Explore web design trends for 2025 with experts from GoRad Designs! Take a moment to think about the website design examples you’ve seen over the last few months. There were probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.

After exploring modern website designs and performing our own UX research, we started to see patterns. In today's vast and saturated online world, an amazing user experience and creative web design aren't just nice extra things to have; they’re expected and necessary for the success of a website.

Get ready to check out website design examples that are making a major impact online. In addition to showcasing eye-catching web designs, follow along as we share website design inspiration and insights for emerging website design trends for 2025.

What Are The Current Trends In Website Design?

For 2025, several web design trends are becoming prominent, reflecting the ever-evolving landscape of digital aesthetics and user experience. Modern website design, emphasizing simplicity and clean aesthetics, continues to be popular this year. Dark mode implementations gain traction for their visual appeal and reduced eye strain. Responsive and mobile-friendly designs remain crucial, considering the use of smartphones. Additionally, the use of bold and vibrant colors, asymmetry in layouts and the integration of immersive multimedia elements are notable trends.

It's essential to note that website design inspiration and trends evolves rapidly, and our GoRad Designs experts recommend staying current with the latest and greatest!

1. Micro Animations Add Depth To Web Design

Standout Features:

• Illustrated design

• Animated imagery

• Clearly-defined icons

While small animations are nothing new to modern website design, we expect this trend to increase in 2025. Subtle movements on web pages help bring a website to life, which in turn can give visitors a long-lasting experience. In fact, Google is taking notice of micro animations naming the latest CWV metric, interaction to next paint (INP). This measures how long a user waits for the next interaction to happen on a page.

Micro animations and designs can be a great tool to emphasize important areas of a page and direct the user’s attention accordingly. When our creative team put together a new web design for ASK Resource Center, an organization that advocates for families of children with special needs, we used micro animation on the homepage to subtly illustrate the communities they serve.

2. Illustration In Web Design For 2025

Standout Features:

• Nature-centric color palette

• Immersive user experience

• Added dimension with parallax animation

Web pages that replace photography with illustrations are becoming a popular web design trend. A big reason this is up and coming for 2025 is that illustrated images typically have smaller file sizes and load faster than photography. With Google’s continued push for quick load times through its Core Web Vitals page experience measurements, more web designers and developers are looking for ways to speed up web pages.

Illustration in web design can also be a great way to portray a concept that may be more difficult for a photo to convey. Web pages that focus on a service or a cause and don’t have specific product images can benefit from well-crafted illustrations to convey an idea.

Finally, a custom, unique illustration that doesn’t exist anywhere else on the web can be a fantastic way to capture users’ attention and imagination. Spending the extra time and budget on a high-quality, original illustration, not just a recycled stock illustration, can benefit your brand greatly.

The Firewatch video game website uses bold but simple illustrations to capture the game’s feeling. As a bonus, parallax animation adds a fantastic depth effect as the user scrolls down the page.

3. Dark Mode And Low Light UX Design Examples

Standout Features:

• Nature-centric color palette

• Immersive user experience

• Added dimension with parallax animation

Apple released dark mode for their products a few years back, and various companies embraced the trend by creating dark mode versions of their website. This year, the concept only continues to gain momentum as a part of the 2025 web design trends. Dark mode, night shift and other low light user interface options provide users with a low-contrast site or app that is easier to look at in low light environments.

One of the UX design examples we looked into, Apple’s web page for Airpods Pro, uses a dark background with white text to have as few design distractions as possible so the users’ eyes go straight to their sharp photography. Our team believes the popularity of dark mode on websites could lead to more black and white web designs in 2025.

4. Monochromatic Websites

Standout Features:

• Pop of a single color to draw the eye

• Illustrated images

• Microanimation

Monochromatic websites are a memorable trend gaining traction, and we expect this to continue into 2025. This style can produce a clean, simple appearance and allows elements containing contrasting color to capture users’ attention. Monochromatic websites can be highly effective if your organization focuses on generating interaction with an important call to action.

Online insurance solution Lemonade uses a monochromatic design to effectively create an attractive design and push users toward important information and actions.

5. Embedded Videos For Engaging Homepages Is A 2025 Web Design Trend

Standout Features:

• Diagonal scroll effects

• Prominent call-to-action (CTA) buttons

• Side-navigation scroll

Using a video on your website homepage is one of the best web design trends for 2025. GoRad Designs web designers and developers used embedded videos when creating new homepages like the McAninch homepage. These video clips showcase McAninch employees, equipment and projects and give you a sneak peak into what a typical day may look like. When users visit the McAninch website, the videos grab their attention and help them understand the brand before they continue scrolling down the page. We recommend using videos on your homepage if you’re creating a new website in 2025.